Page 20 - Demo

PRIMERESIDENTIALMARKET The prime market segment of AED10 million(%u00a32 million) have risen tenfold from 469 salesin 2020 to 4,670 sales in 2024.his trend shows no sign of slowing down with over 1,300 units transacted at values exceeding AED 10 million in Q1 2025, marking a 31% y-o-y increase. Ready sales over AED 10M have stabilised at 1500 transactions per annum, while off-plan transactions have grown from 952 in 2022 to 3,233 in 2024. Savills Branded Residences Middle East and Africa 2025 Report points out that Dubai is the most active city globally for branded residences and is projected to account for 40% of all branded residence development in the region by 2031. Palm Jumeirah remains the most popular location for prime residential sales witha mixture of villas and waterfront apartments. However, off-plan sales in villa communities largely dominate the leaderboards with new prime project locations emerging such as Palm Jebel Ali, and Jumeirah Golf Estates. Annual transaction volumes over AED 10M50004500400035003000250020001500100050004670378813352332469 332 290 230 353 2172015 2016 2017 2018 2019 2020 2021 2022 2023 2024Grand Total Off-plan Sales SalesDUBAI PRIMERESIDENTIALMARKET A landmark year for Dubai%u2019s prime market, defined by scale, ambition and extraordinary demandransactions over AED 10 million have risen tenfold from 469 in 2020 to 4,789 in 2024. By mid November 2025, the prime market segment has recorded nearly 6,000 transactions over this threshold, a 24.4% year-on-year increase with six weeks of the year still to go. Off-plan activity now accounts for 73% of all transactions above AED 10 million, supported by major launches including The Oasis, Palm Jebel Ali, Eden Hills and Jumeirah Golf Estates Phase 2. Dubai is also the most active city globally for branded residences, with 64 completed projects and a pipeline of a further 87 announced. While Palm Jumeirah remains a core focus for prime demand across villas and waterfront apartments, villa-led off-plan communities are increasingly reshaping the map of Dubai%u2019s high-end residential market.Annual transaction volumes over AED 10MGrand Total Ready Off-Plan