Page 92 - Demo

INSIGHTS: THE SPECTRE CLIENT AND THEIR Now in its second year of production, RollsRoyce Spectre has established itself within the marque%u2019s pantheon of super-luxury motor cars. With deliveries well underway, Rolls-Royce specialists have mapped key trends, revealing how clients use their Spectre and its role within their lives.Typically, Spectre is a client%u2019s second RollsRoyce and forms part of a seven-car garage, allowing them to select a motor car to suit every occasion. Yet, despite its exclusivity, Spectre is being driven extensively highlighting the confidence and enthusiasm of its owners. One client in Dubai has already completed more than 8,000 miles in their Spectre in a single year. Another, a renowned British entrepreneur, regularly drives their motor car on a 300-mile round trip between their business headquarters in Suffolk and the Home of Rolls-Royce at Goodwood to review various commissions. Perhaps the most extensively driven Spectre belongs to a client in Slovakia, who commutes nearly 250 miles to Prague and covered more than 6,000 miles in the first six months of ownership. They take particular pleasure in the electric motor car experience - having swapped coffee stops at traditional fuel stations for an elevated pause at a renowned caf%u00e9 with a fast charger.On average, Spectre owners drive approximately 4,000 miles per year%u2014a figure comparable to previous two-door Rolls-Royces, including Wraith, Dawn, and Spectre%u2019s spiritual forebear, Phantom Coup%u00e9. This means clients technically only need to fully charge their motor car up to 20 times per year. The vast majority charge at home, reflecting the effortless nature of Spectre ownership. Spectre is also predominantly a driver%u2019s car: nearly all journeys are taken by the owner alone, with only a quarter including a front passenger, reflecting the enjoyment of driving this uniquely potent and agile motor car for its own sake.Beyond its day-to-day usage, Spectre%u2019s dynamic capability is also shaping how clients interact