Page 33 - Demo

The original Cullinan, launched in 2018, was the world%u2019s first super-luxury SUV, fulfilling a unique and exacting brief. From a performance and engineering standpoint, it had to have genuine off-road capabilities equal to the most demanding and hostile environments on Earth. At the same time, it had to deliver the marque%u2019s peerless comfort and signature %u2018magic carpet ride%u2019, regardless of the terrain. It had to be nothing less than the definitive super-luxury SUV %u2014rugged yet refined, unstoppable yet serene: effortless, everywhere. Its success exceeded Rolls-Royce%u2019s most ambitious expectations around the world, and today Cullinan is the most requested RollsRoyce in the marque%u2019s portfolio.Given the motor car%u2019s extraordinary success, and incredibly positive reception from clients in every region of the world, shaping a new expression of the %u2018RollsRoyce of SUVs%u2019 was undertaken with meticulous care. The marque%u2019s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand%u2019s own intelligence gathering %u2014 including our Private Offices around the world %u2014 and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan%u2019s unprecedented popularity.ROLLS-ROYCE MOTOR CARS DUBAI 33