Page 35 - Demo

COMMANDING THE URBAN SPACESince the first client deliveries, Cullinan fulfilled its purpose as a supremely accomplished off-road motor car, capable of taking its owner into locations never previously explored in a Rolls-Royce. However, versatility and the effortless everywhere essence of the model also made Cullinan a %u2018daily driver%u2019 for many owners; indeed, numerous clients have told RollsRoyce that no other SUV offers the same effortless performance as Cullinan%u2019s 6.75-litre V12 engine, from what is often a substantial and diverse collection. These were all significant considerations in conceiving Cullinan Series II.It was noted by the marque%u2019s intelligence specialists that an increasing number of Rolls-Royce clients were concentrated in urban areas %u2013 from great world metropolises to fast-growth cities in emerging regions. To that end, Cullinan increasingly serves as a super-luxury product in which clients wish to be seen and project their character %u2013 albeit with the capacity to vanish into nature at will. Specialists also observed a shift towards owners driving their motor cars themselves. When Cullinan was first launched, less than 70% were self-driven: today, almost every Cullinan is driven by its owner, with less than 10% of clients retaining the services of a chauffeur. Together with the rejuvenation of the brand and the everincreasing Bespoke offering, Cullinan contributed to a fall in the average age of Rolls-Royce clients from 56 in 2010 to just 43 today.CULLINAN SERIES II: EXTERIOR An increasingly urban focus, a youthful cadre of clients and a decisive shift towards self-driving informs the surface treatment and detail of Cullinan Series II%u2019s exterior. A key theme is verticality, which echoes illuminated skyscrapers in the megacities where Cullinan is increasingly at home. This is most apparent in the new lamp treatment, where tall daytime running light graphics ensure Cullinan Series II is easily identified, day and night.The front of Cullinan Series II is composed of simple feature lines and crisp edges, with an emphasis on clean, monolithic surfaces that amplify the motor car%u2019s generous proportions and presence. The bumper lines form a shallow %u2018V%u2019 from the lowest point of the daytime running lights to the motor car%u2019s centre point, recalling the sharp bow lines of modern sports yachts. Underneath, new air intakes angle outwards assertively, visually lowering the motor car when viewed head on.The centrepiece is the illuminated pantheon grille. This is the first time that Cullinan has been provisioned with an illuminated grille, which has been further refreshed with a lower leading edge. It also incorporates a new polished horizontal %u2018horizon line%u2019 between the daytime running lights, providing a clear visual link to the marque%u2019s pinnacle product, Phantom Series II.In profile, Cullinan Series II reveals further changes to the surfacing. While the front wings retain their sheer, vertical lines, the marque%u2019s designers added a restrained yet precise feature line leading from the taillight forwards to the centre of the floating %u2018RR%u2019 centre caps on the rear wheel. This creates a subtle taper and impression of movement, further amplified by the updated lower valance surfaces, which lift at the rear. They are presented in a rich high-gloss black, which reflects the road below, creating a sense of motion on these fixed forms.Viewed from behind, the exhaust treatment of Cullinan Series II is a bold statement of power %u2014 each surround is presented in mirror-finish stainless steel, cleanly integrated and visually flush to the body. Changes at the rear conclude with a brushed stainlesssteel protective plate running between the exhausts, which flows underneath the motor car. Resolving this younger and more expressive evolution of Cullinan%u2019s styling are upsized 23-inch wheels %u2014 the first time that 23-inch wheels have been made available by the marque for Cullinan. Each wheel is milled from a billet of aluminium, and the three-dimensional and faceted seven-spoke design is available in a part or fully polished finish.In addition to the evolved exterior form, Rolls-Royce colour specialists developed a new paint finish in which to present Cullinan Series II. Inspired by a richly-veined brown marble, Emperador Truffle is a contemporary, minimalist solid grey-brown; when combined with the Bespoke %u2018Crystal Over%u2019 finish, a lacquer infused with glass particles, it gains a subtle shimmer reminiscent of fresh snow under morning light.CULLINAN SERIES II: INTERIOR Reflecting many clients%u2019 desires for bolder forms of self-expression, innovative decoration and detail have been added throughout the interior of Cullinan Series II. The most substantive change to the motor car%u2019s geometry is the pillar-to-pillar glass-panel fascia in the upper portion of the dashboard %u2013 an elegant and versatile design element that stages both digital and physical craftsmanship.The gauge cluster panel in front of the driver and new, permanently visible Central Information Display in the centre of the fascia are redesigned to form a stage for the advanced SPIRIT operating system. This digital interface was first introduced on the all-electric Spectre; Cullinan Series II marks the first application of SPIRIT in a V12-powered Rolls-Royce. It also presents opportunities for Bespoke personalisation to extend from the physical to the digital world %u2014 clients can tailor the colour of the instrument dials to complement the motor car%u2019s interior palette or exterior finish.SPIRIT also sees Whispers, the Rolls-Royce private members application, integrated into Cullinan. Clients are able to send destinations directly to their motor car, view Cullinan%u2019s location remotely and manage vehicle locking through the app.ROLLS-ROYCE MOTOR CARS DUBAI 35